HI.
MEET ME.
I've spent the last 10 years writing scripts, building brand voices, and running new business pitches across global agencies, brands, and boutique agencies.
I've had the privilege of doing some really good work for Lakmé, Sunsilk, Shoppers Stop, Engage, Baskin Robbins, and a few others. Some of it's won at D&AD, Gerety London, and Kyoorius.
I DON'T HATE AI. I USE IT ALL THE TIME. I KNOW HOW TO USE IT, TOO.
BUT I DON'T DEPEND ON IT EITHER.
I studied Creative Communications at MICA. So you know my fundamentals are in place and I don't need AI to write my LinkedIn posts.
Before that, I got an economics degree — not the usual path into advertising, but understanding why people make decisions turns out to be most of the job, whatever you call it.
OUTSIDE OF WORK,
I read a lot, all fiction. I cook.
My dog has more say in my schedule than I'd like to admit.
I like old Bollywood and 90s rock in roughly equal measure, which doesn't make sense and I've stopped trying to defend it.
I'm told I'm quiet right up until I'm not.
Just some snippets of my life below (I get that you may not be interested but in case you are!)
DINK life brat
My favourite book
What plays on repeat in my house
Comfort watch
The food I make best
Current favourite holiday destination
I'm based in Bombay.
Here are some of my clients.
Also, I have no problem in working with clients across time zones.
It's rarely the problem people expect it to be.
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